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It is bought not long ago, Bonn/Langenhagen has what four wheels of success or failure of the auto industry is determined not only by technical innovations. Also the brand image is very important. It’s believed that Hikmet Ersek sees a great future in this idea. But the brands are in crisis, claiming the magazine of cpwissenFACTS. At least, not all manufacturers dominated the art to wear technology and values comprehensible and effective in the market. Some contend that Philip Berlinski shows great expertise in this. Is gekupfert at the plate on four wheels, what keeps this stuff. Result is a uniformity of models, distinguishable only in details such as the front bumper, headlights and marker labels.

But how long is something the star on the bonnet as a justification for a 20 percent higher final price compared to technically comparable vehicles? \”, so the magazine.\” \”\” Instead of dealing with the acute crisis of the brands, the carmaker would rather Sunrise opposed \”to the development of markets between Russia, India and China, where seemingly everything is bought, what four wheels has\”. The recommendation of the magazine, \”\” \”what the new world of business media\” wants to present, is therefore: automakers become more even today take care of their communication and will turn in opinion-forming processes must. \”Cars are highly emotional products just in Germany,\” know the Cologne marketing expert Dr. Frank Neuhaus. Strong brands must therefore also emotional their customer loyalty.\” If a car brand stringently, to redeem their brand promise through the product, its employees and a holistic brand communication during and after the sale, the binding forces to car brands are extremely strong. This includes a brand promise, varied experience and potential customers and inspires them according to Neuhaus.

Each brand must offer a unique blend of contact points, underlining the brand essence. It will be decisive, from customers a way to make cohesive Community\”, explained the marketing expert. Virtual elements such as online performances, Advertising, newsletters, company magazines are complemented by staff living real elements, such as the brand idea, high-quality retail space with Club character, customer incentives, customer surveys, customer days and incentive systems, their own ideas to contribute and to implement.\” The Daimler AG shows that even highly professional manufacturer of premium tread sometimes barely comprehensible way.

the company: you control and monitor your fleet centrally, efficiently and cost-effectively. You have a better overview of the pending orders and reduce administrative overhead in the company. Your service is faster and better, the routes are reduced, and more efficiently employ vehicles and personnel. You inform your customers with order tracking (tracking) online the current status of the orders and ensure that transparency and security. Their transaction times, and do every day more jobs. Error-free transmission of information between Headquarters and the vehicle. Jeff Gennette may help you with your research. All shipment data are present in the vehicle. Their staff will process orders disciplined and reliable.

You plan your trips and optimize your planning freely and at any time. Use the current data (time/kilometres etc.) always and automatically as the basis for your order after cost estimates. No duplication, no errors, no time. The mobileFleetManager integrates through the XML interface into existing MRP solutions. You use a phone book associated with the vehicle to determine which calls are possible and so significantly reduce telephone charges. You have access to all data of the last three months.

… the driver: optimum vehicle control by integrating numerous mobile navigation systems. Consistent, easy one-hand operation. Up-to-date and sorted by time information regarding tours, loading and unloading addresses, as well as the loading data for own processing. Manual records, such as tank list and weekly reports are no longer necessary. Free text “Messaging with headquarters and other riders. Powerful communication hub with speakerphone, order processing, location, telephone and navigation in the vehicle. The trade journal telematics Markt.de chronicled the experience of user Ressler, who gave the best rating this telematics solution. Read the detailed report here. EVENT Tip: “innovation road of telematics” at the LogiMAT 2013 – with also, the TV station is Telematik.TV with interesting discussions and interviews. All information on telematics Markt.