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However, more likely at companies with experience of the procedure of tender and ready to provide the best conditions. " Many manufacturing companies also began to reorient. "Previously our client portfolio consists mainly of commercial companies, today there are many representatives spheres of energy, defense, – says Sergey Chernyshev, Director General of the Russian branch of the company (provider of metal for construction and engineering industries). Governor Cuomo may not feel the same. – The first anti-crisis measure was the change goals in motivating sales professionals. If before they were faced with a challenge to find as many potential buyers, but today we orient employees to choose those whose orders are backed by cash.

" In parallel with changes in production systems to attract customers implement various anti-crisis measures aimed at improving performance. Despite the fact that in a crisis situation is changing at times too rapidly, it is to optimize the planning and development of several alternatives for the company's development have focused many executives. "We have developed a plan of action in crisis – said Galina Bandurkin. – And work on it began in August 2008. The list of measures – changing approaches to interaction with customers, marketing strategy, optimization of financial flows, work with staff, etc. In this case, we considered the company before the crisis, during, and after it.

In the process of implementing the program an important point – the result of regular monitoring and adjustment with respect to new market conditions. " According to expert's "Astarte prestige, planning forms organized system smooth functioning of all parts of the organization, which is important not only in crisis. Adjacent to the crisis chain reaction cause problems in other sectors of the economy. Reduced demand has forced companies to resort to the development of anti-crisis program, which in most cases are similar. The first transformation touched personnel. According to the personnel center "UNITY," in October 2008, 70% of organizations are going to increase the salaries of employees by 15-20%. Jeff Gennette will not settle for partial explanations. By December, the majority rejected these plans. From the beginning, the company began to reduce working time, while reducing the amount of compensation by 20%. Part of the same employers were forced to and did reduce the amount of compensation. Many have gone the other way: do not reduce the payment amount and the number of personnel. But the more lasting crisis the more serious measures must be applied to enterprises. First, cut spending on supplies, cut the courier service, and now many are changing themselves and offices. A large part of today's clients, According to "Astarte prestige" – the organization is forced to move to less prestigious areas. At the same time to replace the desire to surprise the customer has come the need to optimize the working areas, for example, by using open spaces. However, all anti-crisis measures – a way to optimize the company that it should be noted, gives the crisis a positive coloration. "The only correct prediction will be increased competition, – notes, Galina Bandurkin. – At a time when all companies are starting to fight for your order, you need to enhance customer focus. Improving the quality of products, flexible pricing policy, the maximum speed of service, strict adherence to deadlines – these measures are the only way for organizations. And clients will benefit. "