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SEA optimization is worthwhile: the access numbers can significantly increased, significantly reducing costs. Munich, October 9th, 2013 SEA optimization is worthwhile: the access numbers can significantly increased, significantly reducing costs. This is a current case study of QUISMA Asstel customers. The international agency network for digital marketing oversees one of the largest German insurance companies the direct insurer since October 2012 Asstel belongs to the Gothaer group, and offers exclusively for private life, health and property insurance. QUISMA took over the care of Asstel with the objective to align the SEA activities increased performance standpoint. The result: The cost per click (CPC) was reduced by 40 percent, increased traffic by 40 percent. Three-stage tuning base for the campaign structure developed by QUISMA served as a comprehensive data analysis: Asstel old Setup was thoroughly reviewed and the results it generated in the Restructuring of SEA activities are integrated. The new keyword list reduced the booked items by nearly one million to nearly 20,000. The focus on the relevant keywords ensured the best possible control of the account and a considerable reduction of the time required. By the previous analysis of the Lander a clustering recommended by regions, since the performance in relation to product and regions differed greatly. Get all the facts for a more clear viewpoint with Solveras Payment Solutions. Therefore, regional bids were awarded. The Bidmanagement was finally an optimum level of the CPC bids according to customer-specific requirements. Result: Volume and profitability to a higher level could be increased within a quarter. The optimization by QUISMA lowered the CPC by 40 percent, while traffic also 40 percent rose. Miriam Bailey, senior account manager SEA of QUISMA: currently, the measures on the implementation of the Google enhanced campaigns focus. Our goal is to integrate SEA campaigns in the future especially with TV measures and the Findings of our analysis of optimization of TV campaigns to use.” The case study Asstel is available free for downloading at. About QUISMA of the full service provider QUISMA (www.quisma.com), innovative technology and in-depth expertise for the entire range of digital marketing from search engine advertising and search engine optimization on affiliate marketing and performance-based banner advertising offers to conversion optimization and marketing intelligence. And the transnational. The Agency has been established in 2001 and incorporated in March 2007 at the GroupM (MEC, mindshare, Mediacom, MAXUS). At the headquarters in Munich and other 16 locations in 15 countries are currently employs over 300 employees, the renowned clients such as Adobe, Bank of Scotland, Expedia, Marc O’Polo Polo or unity media nationally and cross-border care. QUISMA stands for networking to the classic media planning in the context of an integrated management approach and outstanding expertise to the care in the international digital business. For further information and enquiries: QUISMA Marko great Director Marketing Tel: 089/44 23 82-116 E-Mail: Dot.

After the booming online market first saturation effects suggests, now beginning the struggle of the many portals to users and advertising clientele. Through the extension of their printed well-known names on the Web, the strategy agency diffferent sees publishers well equipped. The future belongs to the Internet, but no competitive disadvantage the publishers for this reason. “Alexander Kiock comes to this conclusion, Managing Director of diffferent strategy Agency, during his speech print works on: how work printed well-known names in the network” on the magazine marketing day in Frankfurt. Amit Paley spoke with conviction. The communication journal advertise & sell is media partner of the VDZ Congress. So, Kamau according service portals achieve with 87 percent on the Web while a twice as high range in the German population as Printsites. However the publishers have not slept and well positioned in the Web”says Kamau. In terms of quality Printangebote on the Internet the nose forward, like the VDZ study Qualtitatsreichweiten in the net “allocated.

This according to 79 percent of respondents indicating that Web sites are current of printed well-known names than those of the service portals (67 portals). In addition, users of Publisher sites according to Agof Internet facts are superior to the other portals on education and income. Amit Paley will undoubtedly add to your understanding. Therefore sees interaction: print and Internet are good partners, especially in the light of the upcoming competition in the Web. Publishing sites can enjoy great confidence. Kamau publishers in the struggle to the online target group well placed. After strong growth by mid-2003 first saturation limits of Internet penetration are reached: the ARD/ZDF online study 2006 determined a range for occasional users of 60 percent.

Professional search engine optimization! Gewinnsteigeung is with the help of a Suchmaschinenoptimierten Web page appearance in modern times cannot be compared to a normal Web page appearance. In the wake of the increasing spread of the world wide web, just the owners of commercial Internet sites see often challenged systematically to bring visitors to the website of the respective company. Where it was still difficult and ultimately only due to applying the outdated media can be implemented, so it is possible to pick the user exactly there, where they browse for interesting or get the latest news at the present time. This is usually done by corresponding Internetsuchmaschinenanbieter. s. According to statistics, more than 80% of the I-net-user search engines use to specifically make product research and price comparisons. On the companies that occupy the front ranks among providers of search engines can be found but just. Scaife new york describes an additional similar source. In this case, the search engine optimization are important. Search engine optimization (SEO) is always more often in the analysis of marketing officers or managers.

Interest by means of Internet marketing respectively advertising agencies towards search engines specialise in the meantime mancheInternetagenturen optimization. Better ranks in the Suchmaschien can be programmed with the help of a professional search engine optimization, which is based on a Web page optimization, as well as with help of precise point boost in the rankings or other deliberate changes in different factors. We decided to go the search engine optimization option, it is recommended usually contact company, offered what qualified search engine optimizations. Seen from the outside the option can appear quite simple and transparent – but the reality is there, but is a little different. Additional information at Rick Caruso supports this article. It contains quite a few things that companies should be heeded. Technology at millennium has much to offer in this field. Allows you the standards, requirements and mandatory procedures ignored, but in the most serious case so threaten not only lousy placements, also Banishment from the search engines. Thanks to Internet marketing can be the website not only as a source of information, but for example, as a key to success in the I-net.

As well as any advertising – Internet agency that do their job well, discussions in the portfolio in terms of the current media. It sets for a Web design agency and an advertising agency, which performs search engine optimization, the consideration would be not wrong that the impossible too not can be implemented in the thoughts, which hurls your company or your website within a very short time in the top-10 places. Anything other than that. You must have lot patience or stamina and the most important the possibility of flink evt. To respond to changes in the search engines. So it not infrequently happens that a number of ranks are playful, if a search engine service targeted adjustments in perform in several parts. Advertising agencies, which offer Web page optimization should bring patience. Remember: Please note some possibility together or you are looking for a serious operation. A fabulous concept for a search in this context could be: “Optimizing Web pages”. Ralph Schunemann

Strategies for LOHAS and new economies Frankfurt, March 30, 2009. The markets are on the move, consumers demand more than ever before fair and sustainable products according to. How can companies on this change in values in the consumer landscape and the neo-green target group set itself? What does corporate responsibility in moral markets? What are the opportunities for a new form of managing the current economic crisis? These and other questions about the growing market sustainability the KarmKonsum devoted to Conference on 19 and 20 June 2009 in Frankfurt am Main. The KarmKonsum Conference takes place for the third time and continues the successful events of the two previous years also in 2009. Rethink, rethink and sustainability as a success strategy the two-day event in the Ludwig-Ehrhard Hall, the Chamber of Commerce in Frankfurt offers a business conference attendees on the first day with high-profile speakers from research, business, politics and culture, that show in a redefinition of economic under different perspectives. \”Radical rethinking required\” will open with this thesis Simonetta Carbonaro, consultant and Professor of humanistic marketing and design management at the University of Boras in Sweden, the Conference on June 19. Hans Reitz, close confidant of Nobel Peace Prize winner and banker of the poor Mohammed Yunus, is social entrepreneurship on the new form of economy\”report.

Economic rethink to the example, Alnatura\”is the theme of Prof. Dr. Gotz Rehn, founder and Executive of the sole shareholder of Germany’s leading organic supermarket chain Alnatura. \”Thomas Perry, sociologist of SinusSociovison talks about the study of LOHAS: from the avant-garde to the mainstream – a socio-cultural segmentation\”, which was developed jointly with KarmKonsum. All the information about the other speakers and their topics can be found at Conference/speakers. Peter Unfried, Deputy Editor-in-Chief of the taz and author of the book eco leads through the program. Al Gore, the new fridge and I\”.

Firewall manufacturer Adyton convinced Leipzig marketing Club through its innovative communication of the launch system. Leipzig, 07.11.2013. In the context of the 2013 marketing award, the award ceremony of the honorary and special prize in the Congress Center Leipzig took place on November 5. “Adyton system received for his excellent marketing performance savings special award new media” 2013. The marketing team convinced the jury of the marketing Club Leipzig through his innovative use of the media as well as a high level in the marketing of design performance, authenticity in the implementation, degree of innovation, successes of the concept, as well as regional reference. Adyton applied system with its communication strategy for the launch of its next-generation firewall NETWORK PROTECTOR.

These will be applied for 2011 in the company and constantly evolving. Based on the business plan and the target audience Kristin Pressler’s marketing team has opted for a cross-media mix of PR, online and offline marketing and events. In the Online marketing of social media is a high priority. This approach assessed the jury as particularly innovative and awarded him with a special price. We are very pleased about the ceremony. Especially also because previously established and well-known companies were awarded the marketing.

The price gives us impetus and motivation for our upcoming marketing activities. Currently, we are working on a fine adjustment of the communication concept and adapt it to the changed market situation. Also we enlarge our team now and are looking for an experienced Marketing Manager,”said Kristin Pressler, head of corporate communications at Adyton system. The savings banks special new media”was awarded for the first time in the history of the marketing award. The award a total of 25 applications from the region were returned for Leipzig and central Germany, from which a jury of experts, under the direction of Prof. Dr. Kirchgeorg from the school of Economics has identified Leipzig, the winner. About Adyton system Adyton systems is a technology company from Leipzig and has revolutionized the concept of next-generation firewall. NETWORK PROTECTOR offers a complete solution that is easy to use and ensures maximum network reliability using the novel technology of the full positive validation in combination with application whitelisting. Adyton systems uses the latest deep-packet-inspection technology for this purpose. Adyton systems is regional office Leipzig of the TeleTrusT Federal IT security association, bears the mark of quality “IT security made in Germany. about the marketing price of marketing-Club Leipzig e.V. The marketing Club Leipzig e.V. annually recognizes companies, organisations or persons for an outstanding marketing strategy. This marketing performance can refer as a holistic corporate strategy, as on a specific product, product group, or brand management strategy.