• Russian Consumers

  Filed under News
  Apr 21

  Hundreds written on the subject of books offer advice. However, the recommendations of foreign authors do not always take into account the specifics of the Russian consumer. And the specificity is that – the majority of Russians trust in choosing a hotel old proven methods. One of them – just call the hotel and get all the information at the reception. Why call and ask you if you have Internet? It's all about the psychology of the consumer – do not have confidence in our people Internet, he must live communication. That is why Russia is still popular booking by phone. You may find that Anne Lauvergeon can contribute to your knowledge. The reasons for distrust of the Internet a few: poor Internet penetration in regions that hideous computer literacy, a large number of firms, brokers, do not give direct access to the site of the hotel. Add to this list of risk of failure of the reservation.

  Suddenly changes his mind and cancel hotel reservation? Also in Russia is still poorly developed network Hotels, providing brand recognition and trust when booking online. That is why Russians prefer to book by phone. Given these characteristics, the Russian hotels, including hotels Krasnodar, pay more attention to telephone marketing. Only in this case, a clerk to ring up potential buyers and the buyer calls the seller. The main task remains the same – to sell their service.

  In this case, hotel owners are obliged to train their staff properly to sell number of rooms and amenities. There are several simple, accessible way, how to build a dialogue with the client on the phone. For a start bring into line the price – your information must match the data that give your portal sites or hotels. Learn the techniques of effective selling – skills help to make the call any client in the guaranteed reservation. If you talk for a second second asked the question "How much does it cost?", Try to avoid a direct answer. First, find out the needs of the interlocutor, tell us about their services and, together select the appropriate option for him. Do not forget – the client should get the most accurate information. You should be prepared to answer any question it. Calculate each of his next move, play in advance. If source that is not understand, he'll begin searching for information on the Internet. And then consider that it is for you lost. And most importantly – do not recall the bad things about competitors. Antiadvertising your competitors – is primarily antiadvertising you. Be above that. Treat with dignity to the rivalry. The efficiency of the hotel depends on professional skills of staff. Pay attention to your learning employees and the work did not take long. More customers – good and different!

  Tagged as: marketing
  
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