• E Business 2010: Tremendous Growth Through Multi Channel Strategies

  Filed under News
  Mar 21

  ecomplexx 21 WELS / Leverkusen invited to the Summit of E-commerce in the cloud, March 30, 2010 – on March 23, 2010 he staged in Vienna first Austrian E-Commerce Summit. The organizer of ecomplexx (www.ecomplexx.com), one of the leading Web service and consulting companies in Europe, presented together with its software partners hubris, the consulting firm, Web trends and Endeca focus B2B marketing trends and developments in the field of E-commerce. More than 60 guests from the fields of E-Commerce, marketing and IT had followed the invitation. Awareness of professional E-business solutions, the demand for professional E-business solutions increases: in 2010, 23 percent of European companies plan greater investment in E-commerce platforms. And in turn what would be equivalent to an Internet use of of population of 77 percent is expected to increase also the use of the Internet according to experts by a further 10 percent. Today is not only almost every PC and every notebook linked, even mobile phones allow the user easy access in the To surf the Internet.

  In the first Austrian E-Commerce Summit, therefore solutions were presented, how can digital business processes optimized through successful multiple channel strategies and thereby boosted the sales\”, as Gunter Joham, Sales Director at ecomplexx Austria. Successful multi-channel strategies most online sales of a company generates through online stores. The Web shop but also serves as a direct instrument of interaction with the customers. More than 55 percent inform and consult before making a purchase on the Internet. \”When a successful multichannel strategy it is matter therefore, that the customer desired at any time, anywhere, and on the way can handle transactions with a company\”, underlined like. Gerald Lanzerits, regional manager of Austria & CEE at hubris (www.hybris.at) within the framework of the Summit. Regardless of whether the customer over the Internet, in a store, over the phone, buys on a mobile device or on all these types.\” A successfully implemented multi channel strategy like presented.

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