• Yandex Advertising Network

  Filed under News
  Sep 21

  Last week, the amazing news shocked all of the Russian-speaking (and not only) online community. Like a bolt from the blue flashed the news that Google bought the company 'Begun'. Site begun.ru news of the sale of company "Runner". Following the news caught many media outlets. The company Rambler Media has come to an agreement with kompanieyGoogle. Macy’s Inc. is likely to agree.

  Under this agreement, Rambler Media buys 100% stake in zao Begun "and sell them Google. The amount of transaction will be 140 million dollars. Of course, such a deal does not pass quickly, you need approval from regulators. According to experts deal completed by the end of 2008. Such purchase will likely was an unpleasant surprise to the Yandex Advertising Network (YAN). Because now she will have to compete not just with the Russian company and the leader of the ppc in the world. Whereas previously there was a struggle for advertisers in Russia between the three systems content, it is now likely the fight will be between Yandex and AdWords.

  We can assume that with the purchase of zao Begun, advertisers will be able to advertise their ads on a much larger those sites. After all, before many stopped from advertising to means AdWords lack of input of money through the system WebMoney Transfer (WMT). As written in the release of "Runner": "The agreement between the companies will open for advertisers access to a wider network of sites. Itself suggests the idea that the ads will be broadcast on all advertising setiAdWords and "Runner". And the account top-up in the "runner" can be with wmt for just a few minutes.

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