• Japanese Online Trade

  Filed under News
  Jul 12

  Press release Japan – based on higher spending and mobile trade while increasing the number of Internet users in Japan only to low single-digit percentages, is projected that sales in the Japanese online market will annually grow between 2012 and 2016 to a low double-digit percentage. Sales in the Japanese B2C E-commerce is growing stronger as the number of Internet users B2C E-Commerce faster increases as the number of Internet users in Japan. >. However, it is predicted that future growth in the Japanese B2C E-commerce are based on higher average expenditure, instead of on a growing number of online buyers. As a result that the proportion of the Internet buyer is already well over 50 percent of the Internet users, there is only limited growth potential. The most popular product categories in the Japanese B2C E-commerce include clothing and food. According to forecasts the mobile e-commerce in Japan accounted for almost a quarter of all online sales in 2012, where also very frequently over mobile payment methods in the stationary retail industry has been paid. Rakuten among Internet users and Internet buyers in Japan very popular based on the number of visitors the most successful online merchants in the Japanese B2C E-Commerce, was followed online market place Rakuten in 2012 by Amazon Japan and fashion online shop Nissen. More than three-quarters of all Internet users in Japan had a user account on Rakuten 2012.

  Amazon Japan allowed its customers to pick up their orders from October 2012 in stores of FamilyMart chain. Also the American retailer GAP and Ralph Lauren want to participate in the successful online market in Japan and launched both in October 2012 online stores there. According to the “Japan B2C E-Commerce report 2013” by yStats.com, sales in the Japanese online trading due to higher average expenditure will rise more significantly as the number of Internet users, which grows at only a low single-digit percentages. For more information about the report, see: ystats.com/en/reports/preview.php?reportId=1007 press contact: yStats.com GmbH & Co. KG Behringstrasse 28a, D-22765 Hamburg phone: + 49 (0) 40-39 90 68 50 fax: + 49 (0) 40-39 90 68 51 E-Mail: Internet: Twitter: ystats LinkedIn: company/ystats Facebook: ystats about yStats.com since 2005 researched yStats.com current, objective and requirement-oriented market and competitive intelligence for executives from different industries. The Hamburg-based company with an international orientation focuses on the secondary market research. yStats.com offers both market – and competition reports as well as customized research services. Customers include leading companies in the areas of B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banks and management consultancies.

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