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Advertising in the company need to be a sophisticated strategy journalism meets PR. Independence of the media is corporate target. You think you can’t? -It’s quite that Public Relations can be designed, the reader of the message itself can recognize the added value, without thinking about bare advertising. This should be this conviction represents the PR consultant Sahab, even the aim. A press release is good, if not in any record company name or product name.

Advertising worked then when the customer comes when he needs something. Just in time in the online media increasingly take the dominant position and each published that on the Web, what he thinks, a sophisticated communications for a company is increasingly important. Anyone can write anything though. It is also so that the things that once published on the net, are there also always find only. Also rather counterproductive or negative. Therefore you should not simply by the way make PR and marketing, but plan to do so and think through.

To do this, there are agencies and professionals who deal every day so. The DPRG certified PR consultant Sahab, for example, specializes in small – and medium-sized enterprises. Much ‘by the way advertising’ will be written in this area, the communications expert explains. And just one could make very many mistakes. It is true that it is better to be, as that one is not talking about a company in the conversation. When the tenor but negative, there is a lot of energy, again betting to make this. Ramona Schittenhelm communications rock marketing, PR & journalism Martin 1 85107 Baar-Ebenhausen